HECI BEAUTY Creamy Eyeshadow Stick

I. Core Experience: Pen-Shape Design for Effortless Application, Nourish While Doing Eye Makeup

II. Key Ingredients: Nourishment & Performance Combined

1. Deep Hydration for Smooth Glide (No Tugging/Creasing)

   
   

   Contains Oryza Sativa (Rice) Bran Oil, Simmondsia Chinensis (Jojoba) Seed Oil, and Helianthus Annuus (Sunflower) Seed Oil: Deliver deep moisture to eyelids, making the creamy formula glide across skin smoothly—no pulling at delicate skin or creasing after application.
2. Antioxidant Protection for Healthy Eyelids

   
   

   Vitis Vinifera (Grape) Seed Oil and Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil provide antioxidant support: Shield fragile eyelid skin from environmental stressors, keeping it healthy with long-term use.
3. Vitamin E for Moisture Lock & All-Day Wear

   
   

   Tocopheryl Acetate (Vitamin E) nourishes skin while locking in moisture: Prevents the eyeshadow from drying out on lids and helps extend wear time, keeping the look intact longer.
4. Creamy Blendable Texture for Buildable Color

   
   

   Formulated with Diisostearyl Malate and Caprylic/Capric Triglyceride: Creates a creamy, easy-to-blend texture—you can build color from a subtle wash (for daily looks) to bold definition (for evening styles). It also works as eyeshadow, eyeliner, or a long-wearing eye base.

III. Usage Scenarios: Perfect for Daily & Commute Looks

• Daily/Commute Makeup: A quick swipe gives a natural, fresh eye look—saves time for busy mornings.
• Versatile Styling: Use as standalone eyeshadow, tightline eyeliner, or a base to make powder eyeshadow last longer.
• Long-Wearing & Anti-Smudge: Resists smudging from sweat or oil, keeping your eye makeup neat from morning commute to evening.