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HECI BEAUTY

HECI BEAUTY Sweatproof Eyebrow Gel

HECI BEAUTY Sweatproof Eyebrow Gel

Regular price $10.45 USD
Regular price Sale price $10.45 USD
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Convenient Square Jar + Reliable Brow Hold

Meet our Moisturizing Long-Lasting Brow Gel — housed in a practical square jar that’s easy to store (fits neatly in makeup bags!) and simple to use (no messy tube squeezing!). Unlike drying brow gels that leave brows stiff or flaky, this formula balances strong, all-day hold with gentle hydration, keeping your brows styled naturally — whether you’re shaping unruly hairs, setting brow powder, or defining a soft “brushed-up” look. It glides on smoothly without clumping, and the square jar’s wide opening lets you grab just the right amount with a brow brush, so you never waste product or over-style.

🧪 Core Ingredients: Hydration, Hold & Gentle Care

Every ingredient works to keep brows styled and healthy, no compromise on comfort:


  • Moisturizing Trio (Glycerin, Sorbitol, Propanediol): The “brow hydration heroes”! Glycerin and Sorbitol draw moisture to brow hairs, preventing dryness, brittleness, or flaking (common with cheap brow gels). Propanediol locks in that moisture, so brows stay soft to the touch all day — no “crunchy” texture.
  • Smooth Hold Agent (Ceteareth-30): Creates a lightweight, flexible film over brows that holds shape without stiffness. It helps the gel spread evenly (no clumps!) and resists humidity, sweat, or mask friction — perfect for busy commutes or long days out.
  • Gentle Preservatives (Phenoxyethanol, Potassium Sorbate): Keep the formula fresh and safe for daily use, even for those with mild sensitive skin around the brows. No harsh chemicals that irritate delicate skin.
  • Balanced pH (Citric Acid): Ensures the gel’s texture stays consistent (no thinning or thickening over time) and is gentle on brow hairs, so frequent use won’t damage them.

✨ How to Use: Get Neat, Styled Brows in 2 Steps

  1. Prep & Grab: First, shape your brows with a pencil or powder (optional). Dip a clean spiral brow brush into the square jar — twist the brush gently to pick up a small amount of gel (start with less; you can add more!).
  2. Style & Set: Brush the gel through your brows in your desired direction:
    • For a “brushed-up” look: Brush upward from the inner brow to the arch, then slightly outward toward the tail.
    • For a neat, sleek look: Brush along the natural brow shape, following the hair growth.
  3. Wait 10 Seconds: Let the gel dry for a few seconds — it sets quickly, no sticky residue!

🎯 Who It’s For

  • Brow Beginners: The square jar is easy to use (no messy application), and the gel’s smooth texture avoids “over-styling” mishaps.
  • Dry Brow Hairs: Hydrating ingredients prevent flaking or brittleness, great for those with naturally dry or coarse brows.
  • Busy Lifestyles: Long-lasting hold resists sweat, humidity, and mask friction — no midday brow touch-ups needed.
  • Natural Beauty Fans: Flexible hold keeps brows looking “lived-in,” not stiff — perfect for everyday or casual looks.
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